About the role
As Marketing Lead, you will own the planning and delivery of marketing activity across relevant channels. You will turn business priorities into clear marketing plans, coordinate execution, and use performance insights to improve results.
What you will do
- Develop and maintain an integrated marketing strategy and activity plan.
- Lead campaign planning from brief through execution, measurement, and follow-up.
- Define target audiences, positioning, messaging, and channel approaches.
- Manage marketing priorities, timelines, budgets, and external or internal contributors.
- Track campaign and channel performance and translate findings into practical recommendations.
- Work with stakeholders across the organisation to support consistent brand and customer communications.
- Present plans, progress, and results clearly to decision-makers.
- Build repeatable processes that improve marketing planning and delivery.
Work arrangement
This is a full-time, senior-level position based onsite in Karachi, Pakistan.